Hi! I’m Jenn Moelker — a senior graphic designer who blends craft, curiosity, and strategy to create thoughtful, evolving brands.
I specialize in visual identity, marketing design, and environmental graphics that connect people to places and ideas. Over the past nine years I’ve developed brands for commercial real estate, corporate, and nonprofit clients, creating everything from logos and signage systems to digital campaigns, marketing collateral, and photography.
I love the moment when design sparks emotion — when thoughtful choices in color, type, and layout turn an idea into an experience people can truly feel. That, to me, is design.
Some of my past projects include but are not limited to: University of Tennessee Athletics Department, KPMG, Constellation Brands, Feeding America, Aspen Dental, The Boston Consulting Group (BCG), Google Cloud, Paylocity, and Greater Chicago Food Depository to name a few.
Sterling Bay
Senior Graphic Designer
July 2021 - Present
Partner with Leasing, Asset Management, Investor Relations, Human Resources, and Acquisitions to create marketing presentations, signage, brochures, and logos that support brand and business goals.
Designed digital assets including GIFs, eblasts, and interactive PDFs; campaigns delivered 28–51% open rates (2–2.5x industry benchmark), 99%+ delivery, and 200+ clicks, with peak results at 51.2% opens (848 Brickell) and 112 brochure clicks (The Elizabeth).
Support brand strategy and visual identity for all Sterling Bay properties and corporate, creating cohesive brand guidelines and evolving visual systems (typography, color, signage) that scale across the portfolio; delivered distinctive brands for 2430 N Halsted, 1665 N Throop, 225 N Elizabeth, and 123 N Wacker Drive.
Delivered high-quality creative under tight deadlines in a fast-paced environment while balancing shifting priorities and multiple stakeholders.
Promoted to Senior Graphic Designer within one year in recognition of strong creative performance, reliability, and collaboration.
Spark - Partners by Design
Senior Graphic Designer
September 2018-
June 2021
Created environmental graphics that translated brand identities into engaging, experience-driven spaces for clients and visitors.
Developed elevations, renderings, and custom graphics in Adobe Creative Suite and Adobe Dimension to communicate concepts clearly and support design approvals.
Collaborated with clients, interior designers, architects, vendors, and fabricators to keep projects aligned creatively and delivered on schedule.
Produced photography, presentation decks, and targeted email campaigns to support business development and client marketing efforts.
Forcade Associates
Graphic Designer
August 2016-
September 2018
Designed interior and exterior environmental graphics that strengthened brand storytelling and enhanced spatial experiences.
Produced renderings and visual presentations in Adobe Creative Suite to present design concepts clearly to clients and internal teams.
Managed projects from early research and schematic design through vendor coordination and installation, ensuring timelines and deliverables stayed on track.
The SCI Group – Experience Learning Program at the University of Tennessee
Graphic Design Intern
January 2016-
May 2016
Researched the client’s target audience, archetypes and disclosed their multiple rolls within the community.
Identified an appropriate design strategy (logo design, style guide, website design, and marketing materials) to help our client progress and prosper as a government based agency.
Designed graphic elements that emphasized the organization’s needs and wants in interest of their audience
University of Tennessee Athletics Department
Graphic Design Intern
January 2016-
May 2016
Designed and produced marketing materials, conforming to NCAA regulations, for football and basketball programs (Ex: Recruitment Boxes, Posters, Flyers, Locker Plates, Metal Name Tags, Season Passes, etc.)
Responsible for the manufacturing and assemblage of recruitment packages for the potential athletes.
Managed the design, fabrication and placement of interchangeable signage/posters within the athletic’s building.
Advanced in the Adobe Illustrator, InDesign, and Photoshop. Some experience with AfterEffects. I work very well with typography, illustration, photo editing, large scale printing, GIF animations and digital painting/photo-manipulation. Advancing 3D design skills in Adobe Dimension. Very quick, visual learner.
Bachelor of Fine Arts, Knoxville, TN
University of Tennessee, May 2016.
Ewing Gallery Student Art Competition
(2015 & 2016)
Honorable Mention, MUSE Award –
American Alliance of Museums
(2015)
University of Tennessee
Eureca Exhibition Award
(2015)